Merchandising analytics

Our customer centric merchandising analytics solutions enable business to define customized assortment and promotions based on customer need and preference Aligning Marketing & Merchandising through Analytics is key to the success of Omnichannel strategy Effective promotion and assortment planning across channels leads to increased footfalls and purchase

Assortment Planning & Optimization

ANK’s Assortment planning solution enables retailers (buyers / Category managers) to achieve revenue growth by maintaining a customer centric assortment in the stores

  • Assortment Intelligence Analysis to provide category insights, product classification based on revenue and margins to identify growth opportunities
  • Understand revenue contribution of each product by using Pareto Analysis framework
  • Affinity analysis to identify products associated with high value customers
  • Demand transferability / Product substitutability analysis to minimize revenue loss due to removal of any product from existing assortment
  • Optimized rANKing of products based on Regret score (Lost Sales)
  • Simulation / What-if analysis to estimate impact of change in assortment

Promotion effectiveness

Promotion Effectiveness solution provides a structured and scalable analytics framework to measure promotion effectiveness and enables business users to optimally plan promotional spend allocation to drive incremental sales growth and maximizing revenues. It uses explanatory and predictive methodologies to

  • Decompose sales in to baseline and incremental (promotion driven) sales
  • Determine depth vs. breadth of promotional discount
  • Estimate efficiencies of promotion tactics (Features/circulars, Display, Coupons, BOGO vs. 50% off, In season vs. out of season etc)
  • Measures cannibalization effect of promotion on other products within the category
  • Simulate / what-if-analysis to predict impact of promotional plan

Pricing analytics

defining price right helps business to dramatically improve profitability & market share. Our Pricing Solutions framework leverages data to understand what drives customers’ buying decisions and what will the right price to optimize revenue….

….to be aligned with the dynamic nature of todays market we provide a scalable framework which enables business to simulate impact of price change and operationalize the new price quickly to take advantages of market conditions….


Price Elasticity & Optimization

A structured and scalable analytics framework to predict impact of price change on sales and estimate an optimal price point which will allow business to maximize sales or margin. This is typically done at the level where pricing decision is made like SKU/product level by price zones or store groups.

Consumer Pricing

  • Price elasticity Analysis to determine the responsiveness of the product purchase behavior based on increase / decrease in the price.
  • Price Optimization: Price elasticity models and other business constraints are used to execute optimization model to determine the optimal price point at which a product has to be sold
  • Price Gap Analysis provides insight on what price difference should be kept with respect to competitor / substitution to maximize sales
  • Price Threshold analysis allows business to determine what should be the upper and lower threshold
  • Cross price elasticity's analysis helps to understand impact of price change on competitor or substitution product sales


Demand Forecasting

…We provide a structured and scalable analytics solution to decompose sales into Baseline and Incremental (Promotion driven) sales and then use appropriate statistical techniques to forecast baseline and incremental demand. This solution enables business to make right decision in terms of inventory planning and reducing potential revenue loss
  • Time Series or other appropriate forecasting techniques to forecast baseline demand
  • Causal Models to estimate impact of promotions and incorporate promotional driven demand forecast to overall forecast based on promotion plan

Inventory Optimization

ANK Inventory Optimization Solutions enables business to arrive at desired in-stock levels and inventory turns in the most profitable way. This is achieved by maintaining the right balance between reduced inventory cost and improving service level.
  • Optimize Economic Order Quantity (EOQ) to minimizes total inventory holding costs and ordering costs
  • Determine Safety Stock requirement for a company in excess of its requirement for the lead time to safe guard against stock-out and lost sales

Out of Stock Analysis

Our Out of Stock analysis framework provides a structured and scalable approach to understand Out of Stock scenarios and the reasons for the same. This enables business to take proactive measures to reduce out of stock scenarios and hence reduce revenue leakages.
  • Diagnosis of the OSA in the past (loss tree) – identifies the reasons for Out of stock
  • Algorithm to predict OSA loss and suggest appropriate actions needed to avoid the same
  • User friendly dashboard to provide insights and recommendation