Pricing Analytics

…Defining price right helps business to dramatically improve profitability & market share. Our Pricing Solutions framework leverages data to understand what drives customers’ buying decisions and what will the right price to optimize revenue…..  

…to be aligned with the dynamic nature of today's market we provide a scalable framework which enables business to simulate impact of price change and operationalize the new price quickly to take advantages of market conditions….

Price Elasticity & Optimization

A structured and scalable analytics framework to predict impact of price change on sales and estimate an optimal price point which will allow business to maximize sales or margin. This is typically done at the level where pricing decision is made like SKU/product level by price zones or store groups.

Consumer Pricing:

  • Price elasticity Analysis to determine the responsiveness of the product purchase behavior based on increase / decrease in the price.
  • Price Optimization: Price elasticity models and other business constraints are used to execute optimization model to determine the optimal price point at which a product has to be sold
  • Price Gap Analysis provides insight on what price difference should be kept with respect to competitor / substitution to maximize sales

  • Price Threshold analysis allows business to determine what should be the upper and lower threshold

  • Cross price elasticity's analysis helps to understand impact of price change on competitor or substitution product sales

Price Management

A structured and scalable analytics approach to manage price for the products to counter price changes by the competition and protect revenue. This solution enables category managers / retailers to effectively manage pricing at the right time. This is typically done at the level where pricing decision is made like SKU/product level by price zones or store groups. Price management framework uses the following to enable faster decision making

An automated Price management algorithm, based on the above analytical models, is used to develop a user friendly tool to enable business to implement right price and maintain price position to prevent revenue leakages.